| | | | | Course Outline A Two-day training course for a maximum of 8 participants,  followed by 6 months online coaching – we guide you while you put into practice what you have learned. Day One Early Morning Session Introductions and course outline Stakeholder analysis How do events create value – fundamental principles The ROI Pyramid – objectives and evaluation at six levels Late Morning Session The Chain of Impact, defining interconnected and measurable objectives Exercise – assigning objectives to levels Case example – designing an event and measuring results at the first three levels Early Afternoon Session Data collection – alternative methods Securing a high response rate Late Afternoon Session Data collection case examples Isolating event results from other influences Day Two Early Morning Session Review of the first day – role play Professional estimation procedures – exercise Data Collection Plan – Objectives, Criteria, Sources and Timing Late Morning SessionAction/Learning Matrix, defining learning objectives that drive behaviour Personal case exercises – stakeholders, impact objectives and Action/Learning Matrix Early Afternoon Session Learning Objectives/Learning Experiences Matrix – building the bridge from objectives to design Personal case exercises, putting theory into practice Late Afternoon Session Barriers and Enablers – implementing new methods of event design and evaluation Learning review, exercises and roleplay The Event Evaluation Report – next steps   Tutors , Managing Partner of Event ROI Institute. He has nearly 20 years experience as a meeting planner and event designer in his own event agency and as a trainer and consultant to companies and associations all over Europe. He has taught more than 140 one and two day training courses on how to design and measure successful events. He is also a consultant and speaker on ROI Methodology, event industry trends, meeting design, risk management, event project management,risk-reward business models and other topics related to event effectiveness. , Partner (Spanish language courses). With a background in PR, Rosa has a certificate in the Meeting Architecture Process and a Master’s degree in International Events Management from London Metropolitan University. Rosa combines her work as trainer and ROI consultant with different projects related to meeting design. Working with clients from Europe and the United States, she researches and implements solutions to create more effective meetings, from speaker coaching to the use of interactive meeting formats.