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 12speak! brings Edutainment to a new level with extensive Gamification in Social Language Learning  letting users feed their Personal Vocabulary from Social Media and play Language Games online. London, UK – 1. December 2011 – 12speak! a recent start-up company in online language learning announced today at the UKTI Social Media Press Tour the official launch of 12speak! language learning portal. After 6 weeks of beta operation with more than 1000 test users, invited members and early adopters, the company stated that from today the language learning portal www.12speak.com is a live service in its first official version.   12speak! is targeting a leading position in the fast growing market of online language learning. Over the next years the company expects to become a leading player in changing how people learn languages by blending Social Media, Gamification and Personalisation in an ecosystem bringing together the very best of Social Network, Edutainment and the advantages ofe-learning. Feedback from users before launch has praised the ease of registration and use of 12speak! It can also be noted that the competition to get high score results in the offered language games has been strong. Some users have asked for more difficult games and this is something 12speak! soon will bring on. 12speak! chose London for its headquarters because of the unmatched access to highly skilled multilingual talents. The managing director of 12speak, Tarjei Neverlien says “the company could not have built such a strong team of native speakers in selected languages anywhere else in the world. After realizing that we could find native speakers from 300 different languages with additional skill sets in online media, London was the place to be. The inspiration and buzz of TechCity has confirmed our choice and we have been overwhelmed by the interest 12speak! has sparked here”. From today 12speak! offers users around the world the possibility to learn English, French, German,Spanish, Italian and Norwegian for free. Additional languages will be launched by the end of the year. About 12speak! is a global language learning community serving its members an easy and fun way to learn a language in a playful online environment. 12speak! is connecting language learners with native speakers and providing a personalized language vocabulary to be trained with integrated and fun language games. 12speak! believes language learning can be fun and entertaining. Our goal is to provide an online environment where global language learners can meet, chat and practice their individual language skills and have fun learning languages. We provide a way to meet native speakers and learn a language naturally. We provide a way to manage your individual vocabulary and track your progress. We provide a way to train your vocabulary with entertaining language games. We want our members to have fun while learning! Your 12speak! team “Vocabulary games from 12speak! are an exciting way toimprove my English online!” - Marina (12speak! member) “I enjoy chatting to native speakers from all over the world, I met a lot of French, German and Spanish native speakers online!” - Stefano (12speak! member) “12speak! gives me the opportunity to be on top of my vocabulary progress!” - Andrea (12speak! member)

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